Immigration Practice News

January 2014 (Vol. 5, No. 2)

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IPN Immigration YOUR PRACTICE & PROFESSIONALISM RESOURCES: aila.org/ppc ? ! Mentor Directory Message Center Newsletter Archive Practice Success Tips Best of PPC Resources! Market Your Practice by Following the Headlines Practice News T Vol. 5 Issue 2 American Immigration Lawyers Association www.aila.org AILA KEEPS YOU INFORMED u Remain current on the immigration debate and other key issues with Immigration Quicktakes! These few-minute segments provide expert insight into the hottest topics in immigration. Just go to AILA's YouTube channel for the latest installments. he topic of immigration is regular front page news in any newspaper, or covered at least every week on the radio/ television news. Whether or not immigration reform passes, immigration is a hot topic throughout the United States. This article discusses techniques to market your practice by following the current buzz about immigration. How can you convert media coverage of immigration into increased visibility of your practice? The fact that the press is frequently covering the topic of immigration means that it is important to our nation and people are interested in reading and hearing more about it. As an experienced immigration lawyer, you can inform the public by writing an op-ed piece in your local paper. Obviously getting your op-ed piece published in a nationally read paper like the New York Times, Los Angeles Times, or Washington Post is great. But even if it's your local, county or town paper or business journal it is still worth the effort. First of all you are adding an informed voice to the discussion. Secondly, it puts your name in front of potential local clients who you are hoping to attract to your practice. You want people in your local community (individuals, civic leaders, business owners) to know and recognize you as an authority on immigration law. It is also a good practice to develop a relationship with journalists in your area who cover immigration issues. These journalists can call on you for comments, or clarification on current immigration law as well as proposed legislative and administrative changes. How can you increase the visibility of your practice through your community involvement? As lawyers, many of us are CONTINUED on pg.2 >> u ISSUE HIGHLIGHTS: Tips for Effectively Using Social Media 3 How to Provide a Great Client Service 6

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