Issue link: http://ailahub.aila.org/i/329586
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Invest a few minutes this summer when client works
slows to implement a couple of these practical
nuggets to improve your practice.
Is Unorganized Clutter Costing You Clients?
Workplace environment specialists (who knew
there was such a thing!) advocate clean desks to
improve workspace productivity. In an office there
is both workspace and storage space; workspace
should never be used for storage. So, put "cute" items
and most pictures on a shelf, store unneeded files
(nearby if you feel more comfortable), have a suitable
container for pens, notepad, and business cards, and
use a vertical file sorter to prevent stacks of files from
growing on your desk. e goal is to see 80% of your
The Value of Training
Do not skimp on training yourself and staff to use
new and/or existing soware applications—it is
penny-wise and pound-foolish. Training helps your
firm get the most out of your technology investment.
Each staff member needs a minimum of 6-12 hours
per year just to keep up with soware changes and
enhancements. Training can even be free—take
advantage of free online training offered by many
soware providers, including Microso Office
training videos. You can also subscribe to Lynda.
com for a small fee and learn innovative techniques
to increase your productivity through online video
Take a Walk in Your Clients' Shoes
Walk through the front door of your firm as if you
were walking in as a client for the first time. What do
you see? What do you feel? Go step-by-step from the
initial greeting through the end of the appointment.
Are you satisfied with what you see, hear and feel?
What changes can be made to improve the client
experience? Make a list of improvements to make over
the next few weeks or months.
Practical Tips for a Productive Summer
Are you an immigrant? Do you have a compelling
story? Place your story front and center on your
"About" page on your website or blog. Clients
will feel a stronger connection to you than if you
merely list your professional credentials.
Build appropriate stories into your initial
client interview. is is the best time to make
personal connections with your potential
clients to show you care, understand their
situations, and to highlight your effectiveness
in dealing with legal issues.
Find other times throughout the client service
process to add stories as appropriate. Having
trouble getting a client to act in his or her best
interest? Share a story that highlights what
can happen if they take another course or
procrastinate too long.
Take the time to create some new stories
or improve some of the ones you now use.
Remember, they must be appropriate to the
situation, relevant to the client, and not too long
in duration. Like anything, summoning your
inner storyteller will take a bit of practice, but
will pay dividends in your practice.
Reid Trautz is Director of AILA's Practice &
STORYTELLING from pg.5